5 big benefits of social media for small business
Social media has evolved from a space for personal interaction into a vibrant marketing channel for businesses of all sizes. Today, social media is a must-have for any small business – regardless of what industry you’re in. Whether you already have a strong social presence or are looking to step up your game, learn more about the benefits of social media marketing for your business.
Strong brand awareness is key in building credibility for your small business – and social media is a great way to generate that awareness. Social media allows your business to share its brand across various platforms while creating a consistent look and feel. This consistency is the foundation for building a reputable brand and business. By using the same logo, font and brand colors, you create an authentic online presence…and authenticity is a must-have when it comes to building trust in your customers.
Your brand voice is another thing to keep consistent across your social media channels. Though the caption for a Facebook post might be different from a TikTok video, the tone and voice should still reflect your brand.
Try partnering with influencers to boost awareness for your brand through social media. Choose influencers who have a following demographic similar to your target customer, and then collaborate with them to drive their audience to your brand’s Instagram, Facebook or TikTok profile.
Provide stand-out customer service.
In a world where customers expect quick, catered customer service, social media is a wonderful avenue for delivering on those demands. Your social media profiles let you communicate, proactively or reactively, to your followers in real-time. When followers comment or pose questions and a brand responds in a timely and knowledgeable way, it conveys the business’ dedication to customer satisfaction and experience. This kind of engagement goes a long way in fostering loyalty and making a positive impression on your followers.
There are a couple of different ways to approach customer service through your social platforms. If an unhappy customer is tweeting at you, it might be best to apologize and ask them to DM you. If one of your Instagram followers comments that they’re waiting for an item to come back in stock, maybe reply directly to their comment so it can be helpful to others.
You don’t need to be available 24/7, though. Let customers know when they can expect a response by including your service hours and availability in your bio. It could be something as simple as, “We respond to DMs M-F from 10-6am.”
Beyond responding to inquiries or complaints, use social media as a place to engage with your customers. Whether it’s as easy as “liking” their comment or sending a short response to a direct message.
More Inbound Traffic
Without marketing your business on social media, your inbound traffic is limited to your usual customers. The people familiar with your brand are likely searching for the same keywords you already rank for. Without utilizing social media as part of your marketing strategy, you’ll have much more difficulty reaching anyone outside of your loyal customer circle. Every social media profile you add to your marketing mix is a gateway to your website, and every piece of content you post is another opportunity to acquire a new customer. Social media is a melting pot of different types of people with varying backgrounds and behaviors. With different people come different needs and different ways of thinking. Syndicating your content on as many platforms as possible allows these individuals to organically reach your business. For instance, perhaps someone in an older demographic of consumers will search for your website using a particular keyword on Facebook, but a millennial could begin their search by using a different social media platform entirely, because they search for products totally differently. By marketing on social media you can effectively open your business to a wider variety of versatile consumers all over the world.
Social media is a networking and communication platform. Creating a voice for your company through these platforms is important in humanizing your company. Customers appreciate knowing that when they post comments on your pages, they will receive a personalized response rather than an automated message. Being able to acknowledge each comment shows that you are attentive of your visitors’ needs and aim to provide the best experience.
Every customer interaction on your business’s social media accounts is an opportunity to publicly demonstrate your compassion for your customers. Whether an individual has a question or a complaint, social media allows you to address the matter using interpersonal dialogue. A brand devoted to customer satisfaction that takes the time to compose personal messages will inherently be viewed in a positive light, even if responding to a customer complaint.
As a business owner, you’re always looking to improve your brand’s visibility and get your business on people’s radar. Social media is a fantastic way to do this, as it helps you engage with people, attract new customers, grow your client base, promote products and services and establish your business voice.
Social media can also help you see a boost in website traffic and sales leads. With more than 3.6 billion social media users worldwide, you don’t want to miss out on the potential of this enormous market.
If you need help getting to grips with social media or you simply don’t have the time to manage it effectively for your business, we can help. As a full-service digital marketing agency, we’ll handle everything for you while you focus on growing your business.